I’m currently sat in my regular izakaya, 塚田農場. My best friend used to work here when he was a student. I’ve mentioned him before, but he’s so passionate about food that he has his own Instagram account dedicated to food. Thanks to everyone who’s already followed him (he noticed you and was really happy) @nosustagrume - if you are really interested in Japanese food culture and cooking, then please follow him. For the record, he’s the guy in my profile picture. Also I have 3 people to whom I refer as ‘best friends’, so he’s not the one who got married on Sunday.
Anyway, I digress! 塚田農場 is famous for food from Miyazaki prefecture in Kyushu. Since we’ll be doing a piece on Miyazaki down the line, I won’t write about the food, I’ll write about the point card system. On your first visit, you’ll receive a 名刺 (business card) and get a little gift for your first visit. You can also do this via the company app. As you come more and more, you’ll level up. You start off as a 主任, then gradually progress to 課長, 部長, 専務, 社長, 会長 and finally the coveted 相談役 on your 50th visit.
I don’t know if I should be proud, embarrassed or both, but today is my 202nd visit, so today I become 課長 for the 5th time! 
Every time you level up, you get a present, but I won’t tell you what they are! You’ll have to find out for yourself! But of course, it’s food. I promise they’re not paying me for this post!
They won’t necessarily always ask you about the 名刺, so you might have to ask them for one.
They can be found all over the country, but there are unfortunately big chunks of Japan where they’ve yet to open. There are none in Shikoku, Okinawa or northern Honshu yet. Please confirm whether you have one near you!
Just one word about food, a sneak peek at the Miyazaki writeup… 名物は炭火焼きだよ！
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